Azuri Technologies Ltd - Azuri and GVEP awarded $1m USAID grant to bring pay-as-you-go solar to Rwanda

09 Jul 2013

Azuri Technologies has received a $1Million award from the United States Agency for International Development (USAID)’s Development Innovation Ventures (DIV) to support the establishment of pay-as-you-go solar power in Rwanda. The program is being delivered in partnership with GVEP International (Global Village Energy Partnership) and aims to both deploy solar home systems in Rwanda and act as a template for deployment of pay-as-you-go solar lighting systems in future countries with low access to electricity.

Azuri is the leading provider of pay-as-you-go solar in sub Saharan Africa with its Indigo technology. Users are able to avoid the normally large up-front costs of solar systems and instead pay for them over small weekly installments. Customers can charge their mobile phone and have 8 hours of lighting per day for typically US$ 1.50 a week.

The DIV grant will fund the creation of a distribution channel and the supply of 10,000 Indigo pay-as-you-go solar systems in Rwanda, where 83% of the population are currently not connected to grid electricity. It is expected that this will then grow under its own finance in the coming years.

Availability of off-grid lighting solutions, such as solar PV systems is limited in many countries in sub Saharan Africa and the upfront costs are beyond the means of many poor households. The pay-as-you-go approach, which is familiar from mobile phones, offers an affordable way for users to adopt new clean energy. The project will enable both growth in the Rwandan market and is intended to provide a template that can be replicated in other similar geographies.

Azuri’s CEO Simon Bransfield-Garth said: “This is an important project for Azuri, working with GVEP to deploy pay-as-you-go solar in a country with a less established history of solar power. The success of the project will provide important pointers to help pay-as-you-go solar become deployed widely in sub Saharan Africa.”

GVEP has substantial experience and government relationships in Rwanda. Over the next 18 months, GVEP will work with Azuri and a local distributor on the business model in Rwanda. GVEP will also perform detailed research to evaluate Indigo’s social and economic benefits and impacts. The economics of different distribution channels and customer segments will be reviewed to build the case for private financing of large scale roll-outs of off-grid pay-as-you-go solar solutions

We will be training small regional retailers and agents on sales techniques and general business skills, and advice the in-country distributor on their marketing strategy and its implementation”, explains David Disch, GVEP’s Country Manager for Rwanda.

In contrast to countries such as Kenya and South Africa, characterized by a well‐established national infrastructure, including mobile banking, widespread awareness of solar power, well‐funded distribution channels, and somewhat higher per capita incomes, Rwanda represents a more challenging market for this business model, and therefore the demonstration effect achieved by the DIV funding will be all the more powerful.

The long term goal of the project is to sell one million Indigo units over 5 years, benefiting 5 million people in Rwanda and elsewhere, leading to reductions of 50% or more in household energy costs, cheaper and more convenient phone charging, improved health and safety, and more productive hours in a day for homework, domestic tasks and income generating activities.


Notes to Editors

About, GVEP

GVEP International is a non-profit organisation that works to increase access to modern energy and reduce poverty in developing countries. GVEP does this by helping to establish and grow micro, small and medium sized energy enterprises in poor rural and peri-urban areas, advising them on business and technical issues and helping them to secure the financial resources they need to grow. GVEP believes that this private sector-oriented approach is key to delivering benefits – access to clean energy, better quality of life and better economic opportunities – which are long-lasting.

GVEP works across Africa and the Caribbean. Its experienced executive team operates from regional offices as well as its London head office. GVEP’s Board includes a wide range of private sector and development agency specialists, experts and consultants from the arenas of renewable energy, international development, finance and investment. For further information about GVEP, please visit

For more press information please contact: Alessandra Moscadelli, Communications Manager, GVEP (D) +44 (0) 207 242 8602

About, DIV

USAID’s Development Innovation Ventures (DIV) is an investment platform that finds, tests, and scales new solutions to development challenges around the world. Through a year-round open competition for ideas, DIV seeks ideas that demonstrate cost-effectiveness relative to traditional approaches, that gather rigorous evidence of their intervention’s impacts, and that have the potential to scale through the public or private sector without long-term DIV support.

For further information about DIV, please visit