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Vytal
Vytal Global Secures €14.2 Million Growth Funding to Scale Tech-Driven Reusable Packaging and Cement Global Market Leadership
11 Mar 2025
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Vytal secures €8M from Inven Capital and NRW.Venture, raising its recent growth funding to €14.2M alongside existing investors Emerald Technology Ventures, Grazia, Rubio, Chi Impact Capital, and Kiko.
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Vytal’s smart reusable packaging solutions outperform single-use on cost and value, leveraging data and innovation to maximize resource efficiency and drive the Circular Economy.
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The funding follows Vytal’s acquisition of certain assets from US competitor Turn, reinforcing its global market leadership, accelerating product development, and fueling EU market consolidation and US expansion.
Cologne, March 11, 2025 – VYTAL Global GmbH, the leading provider of smart reusable packaging solutions, has successfully raised €14.2 million in growth funding to accelerate its international growth. The recent investment was led by Inven Capital, a growth capital fund specializing in scaling climate tech companies globally, alongside NRW.Venture, the venture capital fund of NRW.BANK. Both are joining Vytal’s strong investor base, which includes Emerald Technology Ventures, Grazia Equity, Kiko, Rubio Impact Ventures and Chi Impact Capital.
“We have been following the Vytal team and progress since the early days and are convinced that they are best positioned to reap the business opportunity of transforming the packaging industry towards circularity,” said Kristyna Machova, Investment Director at Inven. “Today’s packaging solutions, especially single-use plastic packaging, are unnecessarily energy- and resource intensive compared to smart reusable packaging solutions. We value Vytal's innovative use of data and technology as a key differentiator, fostering a circular economy where reusable packaging is cost-competitive as well as superior in user experience.”
The new funding will enhance Vytal’s technology-driven solutions, making reusable packaging even more seamless and cost-efficient for businesses and consumers. It will also unlock new economic benefits through brand partnerships and consumer engagement. A significant portion of the funds will drive Vytal’s US expansion while reinforcing its leadership position in Europe.
Over the past year, Vytal has more than doubled its revenue and expanded internationally, adding franchise partners in Albania, Greece, the UAE, and South Africa. The company also launched a dedicated business serving global consumer brands as well as the event and entertainment industry, securing high-profile clients such as Pepsi, UEFA Euro 2024 Fanzones, Hyrox, and Live Nation’s Insomniac Festival Group. This expansion beyond hospitality and gastronomy into major brands and large-scale events underscores the growing value of Vytal’s reusable packaging solutions for businesses worldwide.
Founded in 2020, Vytal has rapidly grown into the most comprehensive digital reusable packaging network, licensing its technology platform and running wholly owned subsidiaries across Europe and beyond. In just five years, the company has established itself as a leader in driving the transition away from single-use packaging, offering an innovative, scalable, and cost-effective alternative for businesses across the food, beverage, and event industries.
“This new funding comes less than nine months after our last raise and reflects an incredibly successful 2024 for the Vytal team,” said Dr. Tim Breker, Co-Founder & Managing Director of Vytal. “With Inven Capital’s expertise in supporting international growth strategies, we are well-positioned to scale our impact further and make tech-enabled reusable packaging the new standard in gastronomy, events, and entertainment globally.”
As global regulations increasingly restrict single-use packaging, Vytal’s smart, data-driven approach positions the company at the forefront of a rapidly growing market. The backing of Inven Capital and NRW.Venture underscores investor confidence in Vytal’s ability to accelerate the packaging industry’s transition to circularity and deliver both environmental and economic benefits at scale.